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Beyoncé announces new album during 2024 Super Bowl after Verizon commercial hints at music drop

Beyoncé announced Sunday evening that she’s dropping a new album, minutes after starring in a clue-laden Verizon commercial about “breaking the internet” that aired shortly after the 2024 Super Bowl halftime show

The project, which appears to be a country album, will be released on March 29 and was described as “act ii” of the three-act project that began with Beyoncé’s critically acclaimed “Renaissance” album, which she released in 2022.

The surprise news came in the form of a grainy video posted to her website and Instagram account that showed a group of men in cowboy hats in the middle of a desert ogling a giant billboard of Beyoncé (also in a cowboy hat) posing above the words: “TEXAS! HOLD ‘EM.” 

The video ends with Beyoncé previewing a country song about Texas, the state in which she was born and raised.

66th GRAMMY Awards - Show
Beyonce, in a white cowboy hat, and Jay-Z during the 66th GRAMMY Awards on Feb. 4, 2024, in Los Angeles.

Kevin Mazur/Getty Images for The Recording Academy



https://www.cbsnews.com/news/beyonce-new-album-2024-super-bowl-verizon-commercial/

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  • Shafeek Ahmad

    Meet Shafeek Ahmad, a dedicated news writer at HTBS News, with a passion for unearthing stories that matter. With a keen eye for detail and a commitment to delivering accurate and engaging news, Shafeek is a trusted source of information. Bringing years of experience to the table, Shafeek's writing is a blend of expertise and storytelling. In an era of fast-paced news cycles, Shafeek's articles stand out for their precision and commitment to journalistic integrity.

Shafeek Ahmad
Shafeek Ahmadhttps://howtobeaspoonie.com
Meet Shafeek Ahmad, a dedicated news writer at HTBS News, with a passion for unearthing stories that matter. With a keen eye for detail and a commitment to delivering accurate and engaging news, Shafeek is a trusted source of information. Bringing years of experience to the table, Shafeek's writing is a blend of expertise and storytelling. In an era of fast-paced news cycles, Shafeek's articles stand out for their precision and commitment to journalistic integrity.
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